The ingredient that changed it all.
Known as the “invention,” the Bis-Aminopropyl Diglycol Dimaleate ingredient allowed professionals to reach new heights in color & care.
Hair wasn’t just healthier; it took on a completely different quality — blondes were brighter, brunettes more radiant, and redheads more vibrant.
The future of OLAPLEX innovation.
Today OLAPLEX is one of the largest independent hair care brands in the world with over 100 worldwide patents.
Through a grassroots approach, the brand quickly became a global sensation, paving the way for a completely new category of haircare called “bond-building.”
Olaplex hair treatments products are available from Finney’s Hair salon in Trowbridge, Wiltshire.
