Spring Hair at Finneys' Hair in Wiltshire

Blonde Haircare Tips from Finneys Hair
How to use Purple Shampoo Properly…?

Our Expert Tips for Keeping Your Blonde Fresh (and Using Purple Shampoo the Right Way)

As a stylist at Finney’s Hair in Trowbridge, one of the most common questions I get from clients is:

“How do I keep my blonde looking fresh between appointments?”

Blonde hair, whether it’s highlighted, balayaged, or fully lightened, can look absolutely beautiful, but it does need the right care to stay bright, healthy, and brass-free.

Here’s our go-to advice for maintaining your blonde, plus exactly how to use purple shampoo properly.

because yes, there is a right way!

Why Blonde Hair Needs Extra Care

Lightening your hair lifts out natural pigment, which can leave it:

More porous
More prone to dryness
Vulnerable to brassiness (yellow or orange tones)

That’s why your routine at home is just as important as what we do in the salon.

Our Top Tips for Maintaining Blonde Hair

1. Hydration is Everything, Blonde hair needs moisture to stay soft and shiny, I always recommend:

• A nourishing shampoo and conditioner (like a Davines range suited to your hair type)
• A weekly deep conditioning mask

If your hair feels dry or brittle, it’s a sign it needs more hydration—not more toning.

2. Repair, Don’t Just Style

If your blonde is feeling weak or fragile, bond-building treatments are key.

• Olaplex is brilliant for strengthening the hair from within
• Use it regularly if you heat style or lighten your hair often

Healthy hair holds colour better—so this step really matters.

3. Protect From Heat & Environment

Blonde fades and dulls faster without protection.

Always:

• Use a heat protectant before styling
• Be mindful of sun exposure and chlorine (both can affect tone)

A small step, but it makes a big difference.

4. Gloss & Tone Between Appointments

Sometimes your blonde just needs a refresh, not a full colour.

Ask your Finneys Hair stylist about:

Toners or glossing services
Quick in-salon refreshes to keep your blonde bright

How to Use Purple Shampoo Properly

Purple shampoo is amazing, but it’s also one of the most misused products we see at Finneys Hair.

What it actually does:

Purple shampoo neutralises yellow tones in blonde hair (because purple sits opposite yellow on the colour wheel).

How often should you use it?, this depends on your hair, but as a general rule:

Once a week is enough for most people
You can use it twice weekly if your hair gets brassy quickly
Avoid using it every wash—it can dull your blonde or make it look flat

How to apply it (this is where most people go wrong!)

Start with wet hair
Apply evenly, focusing on the most brassy areas
Leave it on for 2–5 minutes (no longer unless advised)
Rinse thoroughly
Always follow with a conditioner or mask

Common mistakes to avoid:

Leaving it on too long (can cause a purple/grey tinge)
Using it instead of regular shampoo every wash
Skipping conditioner afterwards (it can be slightly drying)

Finneys Hair Pro Tip: Balance is Key, Think of your routine like this:

Hydration & Care (Davines) → keeps hair healthy
Repair (Olaplex) → keeps hair strong
Tone (purple shampoo) → keeps colour fresh
Finish & shine (Moroccanoil) → keeps hair looking polished

It’s all about balance, not overdoing any one step.

So, great advice from Finneys Hair is….

The best blonde is healthy blonde.

Brightness and tone will always look better when your hair feels soft, strong, and cared for.

If you’re ever unsure, ask us at your appointment, at Finneys Hair we’re always happy to tweak your routine so it works for your hair, not just what you’ve seen online.