Finneys Hair Trends for Spring 2026

Hair Smoothing vs Chemical Straightening


What’s the Difference?

If you’re thinking about making your hair more manageable, shinier, or straighter, you’ve probably heard the terms hair smoothing and chemical straightening.

While they might sound similar, they actually work in very different ways—and choosing the right one depends on your hair type, lifestyle, and how dramatic a result you want.

Here’s a clear, client-friendly guide to help you understand both before your appointment at Finney’s Hair in Trowbridge.


What is Hair Smoothing?


Hair smoothing treatments are designed to soften your natural texture, reduce frizz, and add shine, without completely removing your natural wave or curl.

What it does:

  • Reduces frizz and flyaways
  • Makes hair easier to manage
  • Adds shine and softness
  • Keeps some natural movement

What it doesn’t do:

  • It won’t make very curly hair pin-straight
  • It won’t permanently change your hair structure

Best for:

  • Frizzy or unruly hair
  • Clients who want a more “polished” natural look
  • Low-maintenance, everyday styling

What products might be used, your stylist may recommend a combination of:

  • Davines smoothing ranges (like LOVE Smoothing) for ongoing care
  • Moroccanoil products for added shine and frizz control at home

How long it lasts:

Fabriq Express lasts 30 days and the Crown Pro Smoothing System can last 6 months providing the correct after care is used.

What is Chemical Straightening?


Chemical straightening is a more intensive process that permanently alters the structure of your hair to make it straight.

What it does:

  • Breaks down the natural bonds in your hair
  • Restructures it into a straight shape
  • Leaves hair sleek and straight without daily styling

What it doesn’t do:

  • It doesn’t wash out, you’ll need to grow it out or re-treat roots

Best for:

  • Very curly, wavy, or coarse hair
  • Clients who want a consistently straight look
  • Those who prefer minimal daily styling

Important to know, because it’s a stronger chemical process, your Finneys Hair stylist will likely recommend strengthening and repair support using:

  • Olaplex to protect and rebuild hair bonds
  • Hydrating aftercare like Davines or Moroccanoil to maintain condition

How long it lasts:

Permanent on treated hair, new growth will come through in your natural texture.

What Should You Ask Your Finneys Hair Stylist?

At your appointment, it’s always best to have a personalised consultation.

You might ask:

  • “Which option is safest for my hair condition?”
  • “How much change will I realistically see?”
  • “What maintenance will I need at home?”
  • “Should I be using Olaplex or other treatments alongside this?”

The Decision…

If you’re looking for softer, shinier, more manageable hair, smoothing is often the perfect seasonal refresh, especially going into spring ’26.

If you’re ready for a long-term, sleek, straight transformation, chemical straightening might be the better fit.


At Finney’s Hair in Trowbridge, your chosen stylist will always guide you toward the option that keeps your hair looking beautiful and feeling healthy, because great hair starts with the right choice for you.